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From bump to baby and beyond

Products that are physiotherapist-designed, safe for pregnancy & postpartum, and trusted by mothers & professionals.

Julie Kay Way creates premium belly braces and support products to help you feel stable, supported, and comfortable during pregnancy and after birth. Designed by physiotherapist Julie Kay, every product respects your anatomy and supports real recovery – safely and effectively.

Designed for every curve, every change, every stage.

Made for the journey before, during, and after pregnancy.

Pregnancy. Recovery. Beyond

Support that works with your body

Your body goes through immense change during and after pregnancy. It deserves support that protects function, reduces discomfort, and supports healing – not quick fixes or cosmetic promises.

Designed by a physiotherapist

Julie Kay is a physiotherapist specialising in pregnancy and postpartum care. This range was created to bring clinical insight into everyday support – so women can move, heal, and recover with confidence.

Julie Kay Way products are designed to:

  • Relieve pregnancy-related aches and pressure
  • Support postpartum and C-section recovery
  • Encourage safe movement and long-term strength

No gimmicks. Just evidence-informed support you can trust.

Play VideoJulie Klinkert | Physiotherapist & Founder of Julie Kay WayPlay Video

Trusted by Mothers. Recommended by Professionals.

“Baby was lying low and weight was too much. I tried it on and walked out with it on. I wore it until the end. The Belly Up really works, it was amazing.”

Sunette De Beer

“Thanks to the Belly Up I am comfortable for the first time in 7 months!”

Yolandi Maree

“I tried 2 other binders and the Belly Bye is by far the best. You feel it working immediately and I can put it on myself. The most important investment in yourself!”

Lauren Malan

“The Belly Up gives instant relief! No more pressure or back ache.”

Chuanita Blackadder

“The Belly Up is the only thing that has helped! I put mine on before I brush my teeth in the morning!”

Michelle Cloete

“The Belly Bye is a fantastic product for new moms after a c-section and grannies with a sore back from carrying baby around.”

Philipa Aylward

Proudly South African, this brand was developed by physiotherapist Julie Klinkert based on years of hands-on experience with pregnant women. The range was created in collaboration with Obstetricians and Gynaecologists and is trusted and recommended by them.